Established in 2011 with a vision to have a strong foot hold in the most diverse and competitive middle east market, Al Fatheen has now gone leaps and bounds ahead in becoming one of the major recognizable distributors with network all over the middle east market with most of the major retail outlets.
A new leaf was turned over by landing ourselves the sole distribution ship of TRANDS-UK for the entire Middle East region. TRANDS being a quality product which upholds the principle of giving the best value for the money has been welcomed with open arms by all of our retail partners with overwhelming response from the customers.
The demand created from Oman market persuaded us to open our distribution center in the region. The encouragement from the Oman market has led us to start our own retail outlets and kiosks for distribution of our products without hampering any supports to our retail distribution partners.
Emerging in Bahrain happened with an aim to branch out to the emerging markets with an unabated demand. This has enabled us to understand different market demand patterns and respond to our customers’ requirements in varied market conditions.
Being one of the biggest markets in the region an entry into the Saudi Arabian Market was inevitable. Also, the requirement from our existing customers with presence in the Saudi Arabian Market made it a must to have our presence made in the region.
Started operating in the Kuwait market as part of expansion in the Middle East region. Al Fatheen who started distribution with 20 plus products has now an envious list of 500 plus products which caters to the needs of customers in different categories. Today we have come far ahead from our initial humble beginnings and looks to move forward to different markets as our expansion plans is leading us to other international markets. We have always kept to our commitments and the needs of our customers which have helped us in our growth and our reputation.
Our entry to UK market happened with an aim to branch out to emerging markets with an unabated demand that would test ourselves and our products. this has enabled us to understand different market demand patterns and respond to our customers’ requirements in varied market conditions.
Qatar operations were started to enhance the presence and coverage of Al Fatheen and it has been our initial stepping stone for further expansions. It enhanced the service and distribution capacity to our retail partners and enabling us to maintain our customer’s requirements in different markets.